I recently read the following article via LinkedIn – on the opposite end of the scale, it should resonate to any overseas company looking at doing business not only in the UK – but to any country outside of its home territory.
‘Think global, act local’ is a phrase often associated with environmental and social movements. Surprisingly, for me it also resonates with export planning. In a single sentence it captures both the aspirations and the tactics needed for many export businesses to grow – whether you are a two-person, family-owned, internet business or a large-scale building company.
So if exporting is the right way to grow and strengthen a business, what tactics are needed to ‘act local’? (more…)
